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It can also extend to the ears, neck and upper chest, an area termed the 'blush region'. As well as causing redness, blushing can sometimes make the affected area feel hot.Д®rythrophobia is the fear of blushing, from Ancient Greek: ОµПЃП…ОёПЃПЊП‚, lit.'red' and Ancient Greek: П†ОїОІОЇО±, lit.'fear' literally 'fear of redness'.ДЄ blush is a reddening of the cheeks and forehead brought about by increased capillary blood flow in the skin. In some people, the ears, neck and upper chest may also blush.

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Given a stimulus such as embarrassment, the person's sympathetic nervous system will cause blood vessels to open wide, flooding the skin with blood and resulting in reddening of the face. Some people are very sensitive to emotional stress. Psychological treatments and medication can help control blushing.

People who have social phobia are particularly prone to idiopathic craniofacial erythema. Severe blushing can make it difficult for the person to feel comfortable in either social or professional situations. Just about any situation can bring on intense blushing and it may take one or two minutes for the blush to disappear. Idiopathic craniofacial erythema is a medical condition where a person blushes strongly with little or no provocation. If redness persists for abnormal amounts of time after blushing, then it may be considered an early sign of rosacea. Blushing is generally distinguished, despite a close physiological relation, from flushing, which is more intensive and extends over more of the body, and seldom has a mental source.

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